Back in 2013, Kmart's latest holiday ad was "Show Your Joe" which featured six male hand-bell players wearing tuxedo jackets on top and only Joe Boxer briefs on the bottom. Instead of ringing bells with their hands, they swivel their hips to shake what's between their legs in order to ring out the tune "Jingle Bells". Which guy's "ringing" do you like best?
Sadly for Sears/Kmart, in the last few years sales have not improved and there's speculation that unless the figures are decent enough, this may be one of their last holiday seasons.